Chief Marketing Officer

Samantha Woulfe is a seasoned marketing executive with a remarkable 15-year journey marked by driving effective marketing and communication strategies. With a proven track record of enhancing year-over-year sales, transforming profit and loss dynamics, and demonstrating exemplary leadership and strategic planning expertise, Samantha has become synonymous with growth-focused leadership.


Throughout her career, Samantha has consistently achieved consensus among key stakeholders, leveraging an agile mindset to drive profitability. Her adept problem-solving skills, coupled with data-driven decision-making, have enabled her to deliver impactful campaigns, execute successful special events, and craft compelling brand strategies, even in the face of evolving business challenges within rapidly changing markets.


A strong advocate for growth strategies and elevating customer experiences across all touchpoints, Samantha has been steadily promoted through a series of roles, showcasing her ability to take on increasing responsibility and deliver exceptional results.


Samantha’s journey as a marketing and advertising professional has been marked by a passion for innovation and team development. She has demonstrated an unwavering commitment to building progressive traditional, digital, and data-driven advertising strategies, consistently striving for maximum results.


In her role as Chief Marketing Officer, Samantha spearheaded the evolution of website strategies, personalized customer journeys, and continuously enhanced analytical expertise to drive optimal outcomes. Her prowess in driving business growth through strategic marketing plans, managing substantial budgets, and leading high-performing teams across multiple locations. She orchestrated holistic digital strategies, optimized KPIs, and fostered partnerships to differentiate brands and reach target segments effectively.


Samantha’s contributions to the industry have been widely recognized, earning her accolades such as Automotive News 40 under 40, recognition as one of the 100 Outstanding Women of Broward County, and the prestigious March of Dimes 2021 Woman of Distinction award. With her wealth of experience, strategic acumen, and relentless pursuit of excellence, Samantha Woulfe continues to make indelible marks in the marketing landscape, setting new standards for growth and innovation.